We strive to protect our oceans and combat climate change by creating sustainable SoCal swimwear, one bikini at a time.

Hella Buena is a Afro-Latina owned brand and was founded in Southern California. We aim to provide customers all around the world with California beach style swimwear while being a sustainable brand. We've studied the impact fashion has on our environment which is why we are committed to being sustainable for all to enjoy while protecting the planet we love. Our bikinis are made out of high-quality polyamide material and are perfect for lounging by the pool, going to the beach with friends, going on outdoor sporting adventures, etc. For every swimsuit purchased, we donate 10 cents to the ROLE foundation.

 

     

 

DONATIONS TO KEEP OUR OCEANS CLEAN

                                                                   

 

FOUNDER

NICOLE JENKINS

Being born in San Diego always ignited a desire within myself to stay near the ocean. While studying at the University of Hawai'i, I developed an even deeper love for the ocean and decided that I would commit to protecting our beautiful planet in every way that I can. I therefore decided to create a sustainable swimwear brand for women all over the world to enjoy, while protecting the planet I love.